Some Quick Facts About Search Engines
According to a study released by the Pew Internet & American Life Project, "Search engines have become an increasingly important part of the online experience of American internet users." On an average day, nearly 60 million people use search engines.
Over the past year there has been a sharp increase in search activity. In June 2004 to Septemeber 2005 the use of search engines on a typical day rose from 30% to 41% of the internet-using population, which itself has grown in the past year.
At the same time, the total number of people using search engines on an average day jumped from roughly 38 million to about 59 million — an increase of roughly 55%.
comScore Media Metrix data, derived from a different methodology, show that from September 2004 to September 2005 the average daily use of search engines jumped from 49.3 million users to 60.7 million — an increase of 23%.
In either case, it is clear that the use of search engines is edging up on e-mail as the primary internet activity on any given day.
However, the Pew data shows that on a typical day, e-mail use is still the most popular internet activity. On any given day, about 52% of US Internet users send and receive e-mail, up from 45% in June of 2004.
Obviously, e-mail continues to be a powerful application accounting for a great part of users' online time and attention.
Overall, there is little difference between the sizes of the e-mailing population and the search-engine using population. Pew data shows that 91% of all Internet users have at one time sent or receive e-mail, compared to 90% of Internet users have used search engines.
To put e-mail use and search-engine use in perspective, Pew compared them to other Internet activities on an average day.
According to the latest comScore data, Google is the most heavily-used search engine. In October 2005 the site had 89.8 million unique visitors, followed by Yahoo! Search with 68 million unique visitors.
169,400,000 people in the United States use the internet.
92% of internet users worldwide use search engines to find the sites they want.
Search engine listings are the number one way to generate traffic on websites.
Media Metrix (Dec 2004) and Nielson/NetRatings (March 2005) report how many people visit which search engine sites each month.
( The totals exceed 100% because many people
visit more than one: e.g., data reported by Media Metrix suggests
that people visit an average of 1.7 each month. )
1.7% My Way
0.8% My Search
97 percent of Fortune 100 companies had some
type of site architecture problem that might give them problems
being found by search engines. IntelliTeam, May 2005
Nine out of ten web users visit a search
engine, portal or community site each month. They also revisit
frequently, nearly five times per month. Nielsen//NetRatings, May
Users looking for products are far more likely to type the product name into a search engine's search box (28%)
than browse shopping "channels" (5%) or click on ads (4%) Jupiter Media Metrix & NPD, March 2001
Search engines are the top way consumers find new Websites online, used by 92.4% of those surveyed. Forrester,
March 28, 2005
Search engine positioning was the top method
cited by Website marketers to drive traffic to their sites (66%),
followed by email marketing (54%). Direct Marketing Association,
On average, Americans experience "search rage"
if they don't find what they want within 12 minutes. WebTop Search
Rage Study, August 2004
Meta tags are the most popular search engine
optimization technique, used by 61% of those surveyed, followed by
optimizing page titles (44%) and link building (32%). Iconocast,
This chart shows how people find Websites. As you can see,
70% of people find what they are looking for by using a Search
Engine their very first time online.